Design Rights - what you need to know

Do you want to protect the value of creative assets designed for your business?

Do you need to prevent other people from using your designs without your permission?

Design Rights protect the texture, contours, shape, materials and decoration of a design. They can apply to a wide range of products including packaging, graphics, logos and the ‘look and feel’ of products. These creative assets are what make your business unique so having the appropriate design rights for protection is crucial.

They can also be ‘Registered Designs’ (which are less valuable but still have some protection despite not being registered). Design Rights give you the right to prevent copying of your designs and to earn money from their licensed use. As a result, ensuring you have design rights protection for your creative assets can benefit you and your business financially.

Having a sound understanding of what design rights are and why having design rights protection is important can also prevent you from infringing on other people’s assets by accident. As a result, you are less likely to become involved in disputes or legal matters that could negatively impact your business.

How LawBite can help

At LawBite, we are dedicated to ensuring businesses get the best advice for any legal issues, including design rights. Our Intellectual Property lawyers and solicitors can help you affordably and quickly to:

  • identify which Designs you own or could own
  • work out whether these designs can be ‘Registered’
  • assist you to get them registered
  • help you commercialise those Design Rights
  • make sure that you are not infringing other peoples’ designs

Our expert lawyers have your business’ best interests in mind which is why they offer bespoke advice and support based on your business’ needs. We take all intellectual property queries seriously, including design rights. You can schedule a free 15 minute consultation with a lawyer to discuss what you will gain from having design rights protection.

Why Design Rights are important for your business

Some elements of the design process can be protected by the law of copyright, however, copyright alone doesn't always offer enough protection for designs. Design rights are an underused element of intellectual property rights because they are not very well known or understood.

Our expert design rights lawyers and solicitors are here to help you all the way through the registration process 

In the UK, design rights are protected by two legal rights: registered design rights and unregistered design rights. It is crucial to understand the difference between the two types of design rights and how each of them could impact your business. You need the appropriate design rights protection for your business, whether that be registered design rights or unregistered design rights. 

Our expert lawyers can offer you support and guidance on which type is most protective so that you can rest assured you won’t be negatively affected by your creative assets.

The Registered Design Rights Act, 1949 (RDA) provides for the whole or part of a design, including its contours, texture, shape, materials, colours or how it's ornamented. This means that you can protect all elements of a design including packaging, graphic design, symbols, materials, technologies and individual elements that are required to complete the product/design i.e two working parts that are unique to the design and required to make the product work. 

A separate regime exists under English law to protect unregistered original designs. These rights arise under the CDPA that creates copyrights.

How can you register your Design Rights in the UK?

A registered design provides you with an exclusive right to use the design 'and any design which does not produce on the informed user a different overall impression'.

The initial period of design rights protection is five years from the date of registration of the design.

The registration can be renewed after that for further periods of five years each, taking the total length of protection under a registered design to 25 years. Renewal fees are £130, £210, £310 and £450 for each successive five-year period of renewal.

An application for registration of a design is made to the UK Intellectual Property Office (IPO) where you set out what the design is and provide a representation of it. It's your responsibility to verify that these criteria are fulfilled and that you're not wasting your time in making an application for registration. A fee of £60 is payable for a single design to be published immediately. The cost of a deferred design is £40. Following registration, third parties can apply to cancel the registration on various grounds, such as lack of novelty and distinctive character or that you aren't the rightful owner.

As a business owner, you will come face to face with hundreds of business decisions, contracts, applications and other important matters every day. Ensuring you have design rights for protection is imperative, but you don’t need to go through the registration process alone. Our lawyers and solicitors are on hand to offer you support and advice through the design rights registration process. We pride ourselves on making business and legal matters easier, quicker and more affordable, and design rights protection is no different.

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At LawBite, we believe that great legal advice is a fundamental business right. We are committed to providing your business with expert legal advice that is:
  • Easier to access
  • Clearer to understand
  • More affordable
Many businesses find traditional law cumbersome and complex; difficult to navigate and often full of hidden charges. Therefore, it is no surprise that SMEs instinctively turn to LawBite to solve their business legal problems, giving us a 98% service rating on feefo.
LawBite's online lawyers and online solicitors provide expert legal advice on all commercial and business matters including design rights protection. Book a no-commit 15-minute call with our friendly lawyers today, discuss how we can offer you advice on your design rights or learn more by joining LawBite for free.

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Frequently asked questions

LawBite is the modern way for SMEs to get the high quality legal advice they need, but faster and cheaper.

As we look to revolutionise the traditional legal process, this may raise a number of questions on how we operate to provide your business with legal advice for your business that is; easier to access, clearer to understand and more affordable.

We have brought together the most frequently asked questions from our customers.

An unregistered design right arises automatically for three-dimensional designs in the UK and for both two and three-dimensional designs in the EU. An unregistered design lasts for a shorter amount of time and it is harder to prove the right in cases of infringement.

A patent protects the usefulness of an invention whereas a design right protects how an object looks.

A design rights infringement is when another design that is similar or identical to your design does not produce a different overall impression on an informed consumer.

The best way to protect your design in to apply for a registered design in the UK or EU.

A design right protects “the appearance of the whole or a part of a product resulting from the features of, in particular, the lines, contours, colours, shape, texture and/or materials of the product itself and/or its ornamentation”.

In the UK, only three-dimensional designs are protected as an unregistered design right for 10 years after it was first sold or 15 years after it was created. A registered design can last for 25 years. In the EU, an unregistered community design right lasts for three years from the date it was first made available to the public. A registered community design can last for up to 25 years.

How can LawBite help?

Our LawBriefs can provide expert guidance and reassurance, whether you are bringing or defending a legal claim, or resolving a dispute using Alternative Dispute Resolution (ADR) methods like Mediation and Arbitration.

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