- Startups
- November 13, 2018
Cyber Week | A Reminder of Advertising Do’s and Don’ts
By Lawbite Team

GDPR: rules for advertising materials
- Include an accurate description of the product or service. This includes ensuring your prices are accurate and include any taxes (such as VAT) and any related subscription fees
- Ensure that all advertising materials are:
- Legal
- Decent
- Truthful
- Honest
- Socially responsible, and not encouraging illegal, unsafe or anti-social behaviour
Broadcasting or non-broadcasting?
Some examples of rules to be aware of are:
- Obvious exaggerations are allowed, provided they do not mislead and it wouldn’t be reasonable for a consumer to believe them
- Adverts must not omit material information or present that information in an unclear or untimely way
- Children cannot be encouraged to enter strange places, talk to strangers or be shown hazardous situations
- Adding “subject to availability” to your advert doesn’t remove your duty to do everything reasonable to avoid disappointing customers
- If you are advertising a prize draw, it is reasonable for the prize to be awarded within 30 days

Some recent examples

In closing
Nothing in this article constitutes legal advice on which you should rely. The article is provided for general information purposes only. Professional legal advice should always be sought before taking any action relating to or relying on the content of this article. Our Platform Terms of Use apply to this article.
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