What is a Marketing Agreement?
A Marketing Agreement is a legal contract that defines the relationship between two parties - a business and a party providing marketing services. A Marketing Agreement defines what services will be provided, what products are to be marketed, how much these services will cost, who owns the intellectual property used in the marketing, how they will use and share data, the liabilities of the parties for the products and the services and much more.
Marketing Agreements help to protect both parties from any unforeseen events in the future. A comprehensive Marketing Agreement are critical in having a successful engagement with a provider of marketing services.
When should a Marketing Agreement be used?
A Marketing Agreement should be used when a manufacturer appoints a third party marketing agent to market the manufacturer’s products for sale in a particular territory.
What is contained in this Marketing Agreement?
The Marketing Agreement includes specific provisions relating to the appointment by a manufacturer of a marketing agent to market the sale of its products in a particular territory together with standard provisions for a commercial contract. Specifically it contains the following provisions:
- Header Information
- Marketing Agent’s Obligations
- Sales of Products
- Manufacturer’s Promises
- Prices and Payment
- Data Protection
- Product Liability and Insurance
- Effects of Termination
- Events beyond the control of either party
- Entire Agreement
- Changes to this Agreement
- Third parties not involved
How can LawBite help
LawBite makes it easy to understand a legal document such as a Marketing Agreement and other documents that will help protect your business. LawBite is a digital legal platform and law firm, providing free legal documents and legal templates that you can quickly download and easily edit. Our legal document library has all the necessary legal documentation to help your business succeed and grow.
If you have more bespoke requirements for your Marketing Agreement or you would like a lawyer to review it - you can speak with the LawBite team.
Our contract review service starts at just £160 + VAT. All our lawyers are UK qualified, insured, regulated and experienced in all business legal matters, so you can rest assured that your Marketing Agreement will be professionally reviewed and of the highest quality.