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Legal Considerations When Starting Your Own Business

September 2, 2020

The Covid-19 pandemic has already or will unfortunately result in redundancy for many people. But for some, it will present an opportunity to follow through on a long-held dream and take a new business idea to market, leading to a large number starting their own firm. Every year, over 400,000 new businesses are started in the UK. The widespread belief is that following the Covid outbreak and people losing their curre...

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Trademarks faqs

Top 10 most frequently asked trademark questions answered

February 7, 2020

Whilst the law of trademarks can at times be a complex beast, this article is designed to answer some of the simpler questions we are frequently asked on this subject: Question: What is a trademark? Answer: In fact, many things can constitute trademarks. They are not simply reserved for business/trading names but also protec...

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IP audits – Why are they important?

January 14, 2020

All businesses, without exception, own some form of intellectual property.  Strong Intellectual Property portfolios add tremendous value to a company and understanding how to use, manage, exploit and leverage these important assets can be key to a venture’s bottom line and ...

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Culturally Sensitive Intellectual Property

The Dangers of Culturally Sensitive Intellectual Property

October 23, 2019

One might think that New Zealand is a land of cultural sensitivity and respect, but the recent case of the country’s national airline, Air New Zealand, seeking to trademark an image containing the Maori words for hello, “kia ora”...

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Adidas Loses 3-stripes Trademarks battle in Europe

Adidas loses one of its 3-stripes trademarks, keep reading because it can also happen to your business…

July 8, 2019

Adidas has been unsuccessful in an attempt to expand its trademark three-stripe design in the EU after a court ruled it was not “distinctive” enough.  “The mark is not a pattern mark composed of a series of regularly repetitive elements, but an ordinary figurative mark,” the court said. ...

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6 Steps to protect your music

June 19, 2019

We recently published a blog post about the importance of using copyr...

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World Music Day

Are you ready to rock? Learn how Intellectual Property Law protects your music

June 12, 2019

Did you know that World Music Day is quickly approaching on the 21st of June 2019? It is also known as Fête de la Musique or Make Music Day and has been celebrated since 1982. The festival began in France and encourages amateur and profes...

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Trademark - It's not all in the name

Trademarks – it’s not all in the name

April 30, 2019

When thinking about trademarks, it is probably brand names and logos which are called to mind and most readily associated with this type of intellectual property. The reach of trademark protection, however, is in fact far broader than these types of marks and extends to the less traditional world of colours (see our post about ...

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Can copyright accommodate artificial intelligence?

Can copyright accommodate artificial intelligence?

April 18, 2019

Whether and to what extent humans should and could be replaced by machines has become somewhat of a hot topic of late. Self-driving vehicles are practically on the verge of becoming mainstream and a painting created entirely by artificial intelligence (AI) was recently the first to go under the hammer at a major art auction (for nearly half a million dollars no less!). ...

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Copyright: The Basics

Copyright law: the basics

April 3, 2019

What is copyright law? All too often, small companies are so focused on trading that they neglect this important side of their business. It is essential for business owners to understand why copyrights are important. In this blog post, ...

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